David Edmundson-Bird

David Edmundson-Bird is Principal Lecturer in Digital Marketing, Faculty Lead for AI & Digital Enhanced Learning at Manchester Met Business School, responsible for developing policy and good practice embedding the use of Digital and AI in teaching, research and business development engagement. He delivers training in digital and AI practice for SMEs as part of the Centre for Enterprise, and core taught modules in SEO, digital strategy and E-Commerce at degree apprentice, undergraduate, and postgraduate level.

David has worked in senior management roles in the digital sector (opening Manchester’s 2nd web design agency (Sozo) in 1995 and taking on his first E-commerce client in 1996) as well as spells in academia. He is co-author of editions 7 and 8 of Pearson’s Digital Business & E-commerce Management with Dave Chaffey and Tanya Hemphill.