Krishna Stott

Creative Director

Bellyfeel

Krishna Stott

Krishna Stott is a creative director, storyteller and innovation leader
working at the intersection of creativity, AI, education and the media industry. As Creative
Director at Bellyfeel and Head of Innovation and Ideation at MITIH, he leads R&D
initiatives that turn emerging technologies into emotionally meaningful, participatory
experiences.

For nearly three decades, his work has focused on creating resonance between character,
audience and technology through interactive storytelling, social formats and AI-driven
experiences. He has delivered award-winning projects, raised over £3m for experimental
R&D, worked across broadcasters, universities and grassroots creators, and founded the
Modern Audience Conference. He is still making things, still asking difficult questions, and
still pushing at the edge of what it means to watch, play, or take part in a story.

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