Sara Simeone is Co-Founder and CEO of NoCodeLab.ai, a training and co-development company that democratises AI-assisted development for non-technical professionals. Based in Manchester, she has trained over 1,000 professionals across Europe and Asia in 2025, both online and in person, gathering deep insight into how to support business leaders in this transformative era of AI.
With over 20 years of digital transformation experience at organisations including WPP, Dentsu, and Vistaprint, Sara now focuses on empowering the next generation of builders. She serves as Board Member at several organisations and educational institutions, including the Centre of Digital Innovation at Manchester Metropolitan University and MedieInstitutet in Sweden.
Vibe Coding Masterclass at AI Futures Day
