Manchester Digital have launched its 2025 Sector Insights Report, which is sponsored by ECOM, part of the Morson Group.
Katie Gallagher OBE, Managing Director of Manchester Digital, said: “As we step into 2025, the global and regional dynamics influencing the digital and technology sector are more complex than ever.
“This year’s Sector Insights Report captures how these changes are impacting Greater Manchester’s ecosystem and explores the opportunities and challenges that lie ahead.”
Rob Sugden, Managing Director at ECOM, our sector insights partner, said: “I’m excited for 2025 with Greater Manchester’s digital skills landscape standing at a pivotal moment. The past 18 months have been defined by economic caution, with businesses navigating uncertainty and exercising restraint in hiring. However, there is cause for optimism. While growth may be measured, it is returning and companies are adapting – embracing flexible resourcing strategies to balance stability with innovation and growth.”
The 2025 report covers five key topics, related to tech industry growth. They are:
Economic confidence and outlook
For 2025, there is cautious optimism – 64% of tech leaders feel positive about growth, but economic uncertainty and funding challenges remain key barriers. Businesses are taking a measured approach to hiring and investment, balancing stability with innovation.
Infrastructure and ecosystem
Greater Manchester boasts 94% gigabit broadband coverage and Europe’s largest metro fibre network, supporting business growth. However, transport infrastructure and accessibility challenges remain major concerns for workforce mobility.
Growth and innovation
AI adoption is accelerating, with 80% of tech leaders prioritising AI skills development. Businesses face tougher competition and talent shortages, but opportunities lie in global expansion and wider access to markets.
People and skills
Hiring intentions remain strong, with demand highest for software development, AI, and data roles. Retention is a growing challenge – 40% of leaders cite career progression and salary competition as key factors driving talent movement.
Driving diversity
Diversity at senior levels remains a challenge, with only 9% of tech employees from lower socio-economic backgrounds. Businesses are urged to move beyond hiring targets, focus on inclusive career pathways, and scale successful diversity initiatives.
The in-depth report was created through third-party research and data, as well as focus groups with Manchester tech businesses.
You can download the full report here:
https://www.manchesterdigital.com/sector-insights-report-2025
